Final Project - Martha's Vineyard Summer

For my final project I decided to talk about Martha's Vineyard, MA where I spend my summers working and living. My parents got a place in the Vineyard 5 summers ago and I have been there every summer since (hopefully not this summer if I can find a real job and not just a summer job).

I took a lot of pictures from facebook of my friends and I in the vineyard and also took some from the internet. I talked about what Martha's Vineyard is, who visits there, the towns, and the social life. I also talked about what I have done for work there as well as what MV means to me personally, an oasis, a place for me to get away from school and family. This project was not all that difficult besides figuring out what I wanted to talk about and pictures to use.

I am a huge New York Rangers fan and was thinking about doing something on the Rangers, but decided not to because I wanted to incorporate what I do over the summer (my favorite time of year). This project reflects me because the pictures I used are something I am directly involved with.

I used webng.com to post all of my soundslides. I found webng to be very difficult because many times the files wouldn't upload, the site would say loading like it was trying to upload the files but never ended up doing it. After trying for hours they eventually uploaded. My username on webng is mfox137 and I have 3 soundslides located there. This is a great feature to know how to do because I know some people that were talking about doing a slide show of numerous pictures and now I know how to do it and will be able to.

Waffle Fries - Animated font poem with collage

Herbivore Restaurant & Store Online Brochure - Home Page

The main purpose of this site is to promote the concept of veganism and the lifestyle that goes with it. It is also to inform and gain awareness in the public of Herbivore and what the restaurant and store have to offer.

There will need to be important but brief information about the restaurant and store on the home page along with multiple hyperlinks to the other pages. Vegan promotional pictures will also be incorporated into all of the pages. There will be hyperlinks to different pages which will be titled: about us, menu, restaurant, and retail store. The retail store will contain an online ordering section to make it easy for customers to purchase items with ease.

I used photoshop to complete the mock website for Herbivore Restaurant & Store. I decided to use a black background, even though black is not the best option or color for veganism, because I thought it would look better with the letter colors and pictures. As you can see I uploaded a couple of images from the internet that show was Herbivore is all about. This is just the home page, with the links on the left and the title of the page top center. I only used a little information in the green text to describe what Herbivore is all about. The other links will lead to more information.

Again, I chose this topic, Herbivore, because Matt Ball is my client for PR Techniques class and thought by doing this I can help out Matt Ball in any ways he needs. I messed around with the fonts and layer styles to get it to what I liked. This was not all that hard just took some time in getting the layers to what I wanted and to finagle around the options. I wouldn't say that this is a great website but it is a start to something Matt Ball could use to gain awareness and to show people what his philosophy on life is.

Herbivore Restaurant & Store Brochure

For the brochure assignment, I decided to do it on my Public Relation Techniques client Herbivore Restaurant & Store. For my PR Techniques class we have been dealing with Herbivore as our client. Matt Ball is the owner and founder of Herbivore and he “opened” a vegan restaurant in Providence, Rhode Island. He has a restaurant on the West Coast as well. He expanded here to Rhode Island. We had to make a brochure for him to gain awareness.

PURPOSE: The primary purpose is to increase business for Herbivore Restaurant & Store by informing and convincing the public of the goods and services Herbivore provides. A secondary purpose is to gain awareness in the Rhode Island area about the vegan lifestyle and the friendly atmosphere involved with Herbivore Restaurant & Store.

ORGANIZING CONCEPT: The concept of the brochure is to be plain, simple and to the point. We would like to express our themes and actions on the first page for they are a key utility in reaching the existing and potential customers. Another concept that will ultimately help Herbivore Restaurant & Store’s business and financial stature is having the audience or readers picture themselves in the shoes of those in the pictures found in the brochure.

CONTENT: The content of this brochure will include those of the website. We will have a section for background/information on Herbivore (mission statement, Matt Ball, vegan history/facts.) Another section will be focused purely on the restaurant that will include testimonial favorite dishes and hours of operation. Another section will be focused solely on the retail store that will include some pictures of the hottest items and the earthly techniques in producing the products. Another section will be on the upcoming events and will add a testimonial on the bottom about how fun the previous event was. Lots of pictures will be used and friendly, earthly colors will be used on the background or edges of the brochure.

The front panel is the picture used from herbivorerestaurant.com labeled as “the earthly grill”. This informs everyone what the brochure is about. Underneath the picture I placed the title “herbivore restaurant & store”. The back panel has the contact information to contact Herbivore. We do not know the exact address or phone numbers because Matt Ball didn’t really open a restaurant in Providence, we just pretended that he did. The inside flap is the mission and objectives of Herbivore Restaurant & Store. The inside of the brochure was broken down into three different segments. On the left I chose to talk about the restaurant itself and what it’s all about. In the middle I have placed information on why to eat vegan and about the veganism lifestyle according to Matt Ball’s philosophy. I chose to do this because we want to reach those who enjoy the veganism lifestyle and I felt that if the audience was to read his philosophy that they could agree with the idea of Herbivore and want to know more. On the right side I talked about the retail store that is located right next to the restaurant. I didn’t put all that much information on the products or menu because I want the audience to look at the brochure and want to know more by either going to the restaurant and store or to check out the website.

All in all, this wasn’t that tough of a project to do because I knew the information I needed to put in it and used photoshop images to enhance the brochure.