Herbivore Restaurant & Store Brochure

For the brochure assignment, I decided to do it on my Public Relation Techniques client Herbivore Restaurant & Store. For my PR Techniques class we have been dealing with Herbivore as our client. Matt Ball is the owner and founder of Herbivore and he “opened” a vegan restaurant in Providence, Rhode Island. He has a restaurant on the West Coast as well. He expanded here to Rhode Island. We had to make a brochure for him to gain awareness.

PURPOSE: The primary purpose is to increase business for Herbivore Restaurant & Store by informing and convincing the public of the goods and services Herbivore provides. A secondary purpose is to gain awareness in the Rhode Island area about the vegan lifestyle and the friendly atmosphere involved with Herbivore Restaurant & Store.

ORGANIZING CONCEPT: The concept of the brochure is to be plain, simple and to the point. We would like to express our themes and actions on the first page for they are a key utility in reaching the existing and potential customers. Another concept that will ultimately help Herbivore Restaurant & Store’s business and financial stature is having the audience or readers picture themselves in the shoes of those in the pictures found in the brochure.

CONTENT: The content of this brochure will include those of the website. We will have a section for background/information on Herbivore (mission statement, Matt Ball, vegan history/facts.) Another section will be focused purely on the restaurant that will include testimonial favorite dishes and hours of operation. Another section will be focused solely on the retail store that will include some pictures of the hottest items and the earthly techniques in producing the products. Another section will be on the upcoming events and will add a testimonial on the bottom about how fun the previous event was. Lots of pictures will be used and friendly, earthly colors will be used on the background or edges of the brochure.

The front panel is the picture used from herbivorerestaurant.com labeled as “the earthly grill”. This informs everyone what the brochure is about. Underneath the picture I placed the title “herbivore restaurant & store”. The back panel has the contact information to contact Herbivore. We do not know the exact address or phone numbers because Matt Ball didn’t really open a restaurant in Providence, we just pretended that he did. The inside flap is the mission and objectives of Herbivore Restaurant & Store. The inside of the brochure was broken down into three different segments. On the left I chose to talk about the restaurant itself and what it’s all about. In the middle I have placed information on why to eat vegan and about the veganism lifestyle according to Matt Ball’s philosophy. I chose to do this because we want to reach those who enjoy the veganism lifestyle and I felt that if the audience was to read his philosophy that they could agree with the idea of Herbivore and want to know more. On the right side I talked about the retail store that is located right next to the restaurant. I didn’t put all that much information on the products or menu because I want the audience to look at the brochure and want to know more by either going to the restaurant and store or to check out the website.

All in all, this wasn’t that tough of a project to do because I knew the information I needed to put in it and used photoshop images to enhance the brochure.