The main purpose of this site is to promote the concept of veganism and the lifestyle that goes with it. It is also to inform and gain awareness in the public of Herbivore and what the restaurant and store have to offer.
There will need to be important but brief information about the restaurant and store on the home page along with multiple hyperlinks to the other pages. Vegan promotional pictures will also be incorporated into all of the pages. There will be hyperlinks to different pages which will be titled: about us, menu, restaurant, and retail store. The retail store will contain an online ordering section to make it easy for customers to purchase items with ease.
I used photoshop to complete the mock website for Herbivore Restaurant & Store. I decided to use a black background, even though black is not the best option or color for veganism, because I thought it would look better with the letter colors and pictures. As you can see I uploaded a couple of images from the internet that show was Herbivore is all about. This is just the home page, with the links on the left and the title of the page top center. I only used a little information in the green text to describe what Herbivore is all about. The other links will lead to more information.
Again, I chose this topic, Herbivore, because Matt Ball is my client for PR Techniques class and thought by doing this I can help out Matt Ball in any ways he needs. I messed around with the fonts and layer styles to get it to what I liked. This was not all that hard just took some time in getting the layers to what I wanted and to finagle around the options. I wouldn't say that this is a great website but it is a start to something Matt Ball could use to gain awareness and to show people what his philosophy on life is.
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